I assigned them to write me, the missions pastor at Calvary Chapel Jupiter, a letter asking for money. I let them know that churches receive hundreds of letters a week asking for church funds for a zillion different kinds of projects. The reality is that unless you're someone our church already partners with, most letters don't get read. It's your job, students, to get me to read the letter.
- Say what you need to say in 200 words or less.
- Don't give me a bunch of Bible verses; I already had my quiet time today. If Bible verses are going to be used, they have to flow with the rest of the letter.
- Tell me who, what, and why as early in the letter as possible.
- Give me a vision.
- Make me feel like I get to help.
- Ask me to pray, but I'm even more likely to pray if I write the check.
- Hook me with first sentence. Compell me to read the whole letter.
Here's the winning letter written by Heather Rotundi:
Dear Pastor Bryon:The last phase of the Patmos training is a mission trip to Morocco. Heather just earned a $250 prize from our church's missions budget for her trip. A second place prize of $150 was awarded to Nathan Grosso, and $100 went toward Nick Stavos' fundraising.
Do you have children? Picture for a moment your son or daughter sentenced to a life on the streets, subject to violence, drugs, prostitution and likelihood of prison. This is the reality of many children in the city of Medellin, Columbia, who continue to be exploited by a country that supplies 75% of the world's cocaine.
James 1:27 states, "pure and undefiled religion before God and the Father is this, to visit orphans and widows in their trouble and keep one's self unspotted from the world." We at Project Vindicated Youth (PVY) have a vision to transform the lives of these kids by opening a discipleship orphanage. The love of Christ can redeem the lives of forgotten children through a Christian education and the day to day reality discipleship of applying God's Word.
We are priviledged to be Christians and as ambassadors for Jesus we endeavor to utilize the resources and opportunities that God has given us as Americans to make a difference in the world. Will you consider partnering with us as we commit to transform the next generation of Columbia for Christ?
We would love the opportunity to meet with you to discuss our five year development plan. God willing we will be fully functioning in 2010. We are excited about the opportunity to involve your church and others through mission trips to Medellin to visit the construction of our property and serve our kids. Thank you for your prayers and consideration.
In His Service,
Good job, guys.
HT: One World Mission Blog